Large organizations have their own specific dynamics to turn into experience providers. DesignersDNA is a platform for experienced innovation professionals to share knowledge and experience in using design thinking in innovation and change within large corporate global organizations.

Our aim is to increase our knowledge, capabilities, encourage new partnerships and explore collaborations. We will organize informal sessions in which we will explore questions like: How can we change our Business Model from a product oriented into service oriented? What are the best practices? Which resources and capabilities are needed for successful service Innovation? What can be said about the expected return of Investment (ROI) of service innovation?

Upcoming event

DesignersDNA Think Tank Meetup March 5th, Océ a Canon Company (By invitation only)

Theme: ‘From selling products to Solutions & Services: Business development in a new context’

We founded the DesignersDNA Think Tank as a community of experienced innovation professionals interested in using Design Thinking and Service Design tools and methods within large corporate global companies or NGO’s. For this Meetup we are all invited by Océ a Canon Company in Venlo. Special theme for this Think Tank Meetup is: ‘From selling products to Solutions & Services: Business Development in a new context’?

All events…

Design as business change agent

Starting points for DesignersDNA platform

Today’s large corporate companies provide more value to their customers by offering complete eco-systems of products, content, and services. While typically Design contributes to this with service design deliverables, stronger impact opportunities come from utilizing Design as a strategic partner. Here Design brings Design Thinking to a company’s business innovation. By articulating innovation strategy, initiating business pilots and organizing company enablers, Design can help corporates transform into experience providers.



Design as business change agent
Starting points for DesignersDNA platform