Objective Think Tank

The DesignersDNA Think Tank is a platform for experienced innovation professionals to share knowledge and experience in using design thinking in innovation and change within large corporate global organizations. Our aim is to increase our knowledge, capabilities, encourage new partnerships and explore collaborations. We will organize informal sessions in which we will explore questions like: How can we change our Business Model from a product oriented into service oriented? What are the best practices? Which resources and capabilities are needed for successful service Innovation? What can be said about the expected return of Investment (ROI) of service innovation?

Our intention is to gather an inspirational group of innovation professionals with considerable experience in dealing with design, innovation and organizational transformation.

We are very proud to have these brands amongst our members: Adidas, Autodesk, Bosch, Brabantia, Coca-Cola, Deutsche Bank, DSM, Essent, Fokker, IBM, Nationale Nederlanden, Océ Canon, Philips, Procter & Gamble, Rabobank, Rijkswaterstaat, RWE, SAP, Schiphol, TU Delft, Vodafone, Volkswagen.

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Upcoming event

Next DesignersDNA Think Tank Meetup November 24th 2015 at RWE, ‘s-Hertogenbosch (By invitation only)

Theme: ‘Shared Values Towards Shared Business’

We founded the DesignersDNA Think Tank as a community of experienced innovation professionals interested in using Design Thinking and Service Design tools and methods within large corporate global companies or NGO’s. For this Meetup we are happy to announce we are all invited by Thomas de Bresser from RWE to have an inspiring day the 24th of November in ’s-Hertogenbosch, the Netherlands.

Special theme for this Think Tank Meetup is: ‘Shared Values Towards Shared Business’. We will have an open, interactive session using Service Design Thinking tools regarding new viable business models for the future that go beyond our traditional segments of generation, networks and sales. Our aim is to define shared values.

All events…

Design as business change agent

Starting points for the DesignersDNA Community Think Tank

by Mark Hartevelt & Hugo Raaijmakers, Philips Design

Today’s large corporate companies provide more value to their customers by offering complete eco-systems of products, content, and services. While typically Design contributes to this with service design deliverables, stronger impact opportunities come from utilizing Design as a strategic partner. Here Design brings Design Thinking to a company’s business innovation. By articulating innovation strategy, initiating business pilots and organizing company enablers, Design can help corporates transform into experience providers.



Design as business change agent
Starting points for DesignersDNA Community Think Tank