D*DNA Meetup December 3rd 2013, Radboud REshape & Innovation Center (By invitation only)
Theme: ‘How to organize Innovation & Improvement in a Siloed Organization?’
We founded the DesignersDNA Network as a community of experienced innovation professionals interested in using Design Thinking and Service Design tools and methods within large corporate global companies. For this meetup we are all invited by Lucien Engelen, Director Radboud REshape & Innovation Center at Radboud University Nijmegen Medical Center. Special theme for this Network Meetup is: ‘How to organize Innovation & Improvement in a Siloed Organization?’
Starting points for DesignersDNA platform
Today’s large corporate companies provide more value to their customers by offering complete eco-systems of products, content, and services. While typically Design contributes to this with service design deliverables, stronger impact opportunities come from utilizing Design as a strategic partner. Here Design brings Design Thinking to a company’s business innovation. By articulating innovation strategy, initiating business pilots and organizing company enablers, Design can help corporates transform into experience providers.