DesignersDNA Think Tank Meetup March 5th, Océ a Canon Company (By invitation only)
Theme: ‘From selling products to Solutions & Services: Business development in a new context’
We founded the DesignersDNA Think Tank as a community of experienced innovation professionals interested in using Design Thinking and Service Design tools and methods within large corporate global companies or NGO’s. For this Meetup we are all invited by Océ a Canon Company in Venlo. Special theme for this Think Tank Meetup is: ‘From selling products to Solutions & Services: Business Development in a new context’?
Starting points for DesignersDNA platform
Today’s large corporate companies provide more value to their customers by offering complete eco-systems of products, content, and services. While typically Design contributes to this with service design deliverables, stronger impact opportunities come from utilizing Design as a strategic partner. Here Design brings Design Thinking to a company’s business innovation. By articulating innovation strategy, initiating business pilots and organizing company enablers, Design can help corporates transform into experience providers.