Objective

Large organizations have their own specific dynamics to turn into experience providers. DesignersDNA is a platform for experienced innovation professionals to share knowledge and experience in using design thinking in innovation and change within large corporate global organizations.

Our aim is to increase our knowledge, capabilities, encourage new partnerships and explore collaborations. We will organize informal sessions in which we will explore questions like: How can we change our Business Model from a product oriented into service oriented? What are the best practices? Which resources and capabilities are needed for successful service Innovation? What can be said about the expected return of Investment (ROI) of service innovation?

Upcoming event

D*DNA Meetup December 3rd 2013, Radboud REshape & Innovation Center (By invitation only)

Theme: ‘How to organize Innovation & Improvement in a Siloed Organization?’

We founded the DesignersDNA Network as a community of experienced innovation professionals interested in using Design Thinking and Service Design tools and methods within large corporate global companies. For this meetup we are all invited by Lucien Engelen, Director Radboud REshape & Innovation Center at Radboud University Nijmegen Medical Center. Special theme for this Network Meetup is: ‘How to organize Innovation & Improvement in a Siloed Organization?’

All events…

Design as business change agent

Starting points for DesignersDNA platform

Today’s large corporate companies provide more value to their customers by offering complete eco-systems of products, content, and services. While typically Design contributes to this with service design deliverables, stronger impact opportunities come from utilizing Design as a strategic partner. Here Design brings Design Thinking to a company’s business innovation. By articulating innovation strategy, initiating business pilots and organizing company enablers, Design can help corporates transform into experience providers.

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Design as business change agent
Starting points for DesignersDNA platform