Next DesignersDNA Think Tank Meetup November 4th 2016 at LEF Future Center RWS, Utrecht (By invitation only)
Theme: ‘Creative Spaces for prototyping & Facilitating using the brain’
We founded the DesignersDNA Think Tank as a community of experienced innovation professionals interested in using Design Thinking and Service Design tools and methods within large corporate global companies or NGO’s. For this Meetup we are happy to announce we are all invited by Rick Lindeman from RWS to have an inspiring day the 4th of November at the LEF Future Center of RWS in Utrecht, the Netherlands.
Special theme for this Think Tank Meetup is: ‘Creative Spaces for prototyping & Facilitating using the brain’. We will have an open, interactive session using Service Design Thinking tools regarding new viable business models for the future that go beyond our traditional segments of generation, networks and sales. Our aim is to define shared values.
Starting points for the DesignersDNA Community Think Tank
by Mark Hartevelt & Hugo Raaijmakers, Philips Design
Today’s large corporate companies provide more value to their customers by offering complete eco-systems of products, content, and services. While typically Design contributes to this with service design deliverables, stronger impact opportunities come from utilizing Design as a strategic partner. Here Design brings Design Thinking to a company’s business innovation. By articulating innovation strategy, initiating business pilots and organizing company enablers, Design can help corporates transform into experience providers.