D*DNA Meetup December 10th 2012 at Rabobank Nederland (By invitation only)
December 10th 2012, Rabobank Nederland
Theme: ‘Service Design & Brand Experience’
We founded the DesignersDNA Network last year as a community of experienced innovation professionals interested in using Design Thinking and Service Design tools and methods within large corporate global companies. For this meetup we are all invited by Rabobank Nederland to come over to Utrecht. Special theme for this Network Meetup is: ‘Service Design & Brand Experience’.
Starting points for DesignersDNA platform
Today’s large corporate companies provide more value to their customers by offering complete eco-systems of products, content, and services. While typically Design contributes to this with service design deliverables, stronger impact opportunities come from utilizing Design as a strategic partner. Here Design brings Design Thinking to a company’s business innovation. By articulating innovation strategy, initiating business pilots and organizing company enablers, Design can help corporates transform into experience providers.