The DesignersDNA Foundation is a platform for experienced innovation professionals to share knowledge and experience in using design thinking in innovation and change within large corporate global organizations or NGO’s. Our aim is to increase our knowledge, capabilities, encourage new partnerships and explore collaborations. We will organize informal sessions in which we will explore questions like: How can we change our Business Model from a product oriented into service oriented? What are the best practices? Which resources and capabilities are needed for successful service Innovation? What can be said about the expected return of Investment (ROI) of service innovation?


Our intention is to gather an inspirational group of innovation professionals with considerable experience in dealing with design, innovation and organizational transformation.

We intend to have 4 meetups p/year, offer trainings on Service Design Thinking free of charge by DesignThinkers Academy and we have an online environment for the members to keep in touch, to stay up-to-date and to have access to all Service Design Thinking tools we used during the interactive sessions.

We are very proud to have these brands amongst our members: Adidas, Autodesk, Bosch, Brabantia, Coca-Cola, Deutsche Bank, DSM, Essent, Fokker, IBM, Nationale Nederlanden, Océ Canon, Philips, Procter & Gamble, Rabobank, Rijkswaterstaat, RWE, SAP, Schiphol, TU Delft, Vodafone, Volkswagen.

Interested to join? Please contact us.